After a decade of being groomed, Naughton takes the reigns during a time of transformation at AVB.
After years of trying, multifamily is only starting to grasp the point and power of social media.
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AvalonBay's attempt to follow the hotel sector and launch two brands has the multifamily industry's attention. But in a business where apartment owners have often had trouble distinguishing themselves, will it work?
Changes in the U.S. homeownership rate are leveraged on both the singlefamily and multifamily side of the residential housing equation.
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More than150 multifamily industry sales and operations professionals pinpoint some of the top strategies for utilizing video, social media, and CRM systems in order to improve and refine the multifamily vendor sales channel.
Apartment prospects say that search engines, ILSs and drive-by are their top three sources for finding a new unit.
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New and established multifamily listing sites are getting creative and competitive in the quest for Gen Y prospects.
The rants of unhappy residents going viral are an apartment firm’s worst nightmare. Savvy managers are controlling the damage through a combination of traditional branding and reputation management.
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Social media, search engine optimization (SEO), and branded marketing continue to converge in the apartment industry as marketers attempt to streamline channeled advertising and minimize marketing spend while improving leasing traffic, prospect lead, and closure volumes and ratios.
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For the second time this year, a REIT is launching a rebranding initiative. Last month, before second-quarter results came out, Denver-based Aimco, the nation’s seventh-largest apartment owner, announced that it was revamping its logo to meet the tastes of a new generation of 20- to 35-year-old...